When St. John replaced Angelina Jolie with Karen Elson they made it clear they were going in search of their roots.

They’d gotten lost along the way, chasing the youth factor, hiring an actress instead of Kelly Gray to be their face and re-working their stable of classics. But now it appears as if they’ve steadied, and they’re jumping back on the A-list bandwagon. It makes sense that the first face of the new St. John would be Kate Winslet.

Winslet’s one of the few A-list actors who feels accessible — everyone loves her even though she’s gorgeous, wealthy and ridiculously talented. She’ll appeal to the classic St. John customer as well as a younger crowd, and the other brand she reps, Lancôme, is perfectly aligned with St. John.

WWD reports they’re shooting the fall ads in New Jersey, with Craig McDean, today.

Source: Elle

Kate Winslet doesn’t travel on private jets because she wants to keep her children’s lives as normal as possible.

The 35-year-old British actress has daughter Mia, ten, from her first marriage to director Jim Threapleton and seven-year-old son Joe with estranged husband Sam Mendes.

Kate, who is renowned for her roles in blockbusters such as Titanic and The Reader, doesn’t want her Hollywood lifestyle to interfere with her kids’ upbringing.

“It’s very important to me to keep things as simple and normal as possible. They go to a regular school and I don’t ever want them to feel that there is a lifestyle difference between them and their friends because of what I do,” she told Hello! magazine. “And there really isn’t that much of a difference — it would be something if every time we got on to a plane it was a private jet, but we don’t live like that.”

The Hollywood beauty appreciates her success but is happy to forget about it when it comes to being a mother. Kate loves that her children respect her being an actress and understand everything that comes with the job.

“It’s really just about me being the mother I want to be, and not making any huge changes to our lifestyle based on my success. I give them what I feel they need from me as a mum, and the success and fame part just stays at the door,” she explained. “The kids respect the fact that I do the job. I do it because I love it, and that means a lot to me.”

Source: Musicrooms.net