Academy Award nominated actress Kate Winslet will replace Isabella Rossellini as spokesperson for LancÃ´me’s TrÃ©sor fragrance.LancÃ´me’s International General Manager, Odile Roujol, told RTE Entertainment, “More than an outstanding actress, Kate Winslet has the amazing ability to be celebrated as both an exceptional and an everyday woman.”
“A passionate person, who lives and feels life to the fullest, she is sure to act as the epitome of TrÃ¨sor, our mythical fragrance.”
The campaign for the fragrance was shot on the Pont des Arts in Paris by fashion photographer Peter Lindbergh. Lindbergh’s portfolio includes Naomi Campbell, Linda Evangelista and Celine Dion.
Ads for the TrÃ©sor fragrance, featuring Winslet, will be published in print and broadcast on television in September.