Star of the upcoming Pirates of the Caribbean: On Stranger Tides sequel, Penélope Cruz is the new face of Lancôme’s Trésor campaign.
The ads, which in the past starred Isabella Rossellini and Kate Winslet, were this time shot by Mario Testino at the Hotel Crillon in Paris and will start appearing later this year.
Winslet will still feature in the L’Absolu lipstick campaign, while the brand’s latest blockbuster addition, Julia Roberts, has started modeling other Lancôme cosmetics including mascara in what is the first beauty campaign of her career.
Source: The Independent