2010 May 03

Penélope Cruz to replace Kate Winslet in beauty ads

Star of the upcoming Pirates of the Caribbean: On Stranger Tides sequel, Penélope Cruz is the new face of Lancôme’s Trésor campaign.

The ads, which in the past starred Isabella Rossellini and Kate Winslet, were this time shot by Mario Testino at the Hotel Crillon in Paris and will start appearing later this year.

Winslet will still feature in the L’Absolu lipstick campaign, while the brand’s latest blockbuster addition, Julia Roberts, has started modeling other Lancôme cosmetics including mascara in what is the first beauty campaign of her career.

Source: The Independent

1 Comment on “Penélope Cruz to replace Kate Winslet in beauty ads”

  1. What The FUCK???
    This IS straight up BULLSHIT!!
    i like p.cruz..but seriously??
    As you can see this rlly angers me!
    Kate Winslet was soo perfect for the spokesmodel…
    and i honestly can’t see anyone else having that position.
    Sooo now…i refuse to buy a new box set of lotion body wash and perfume..this Christmas!

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