The Rodin Museum in Paris has always seemed to me as a place in which sadness and beauty lived together in the most profound of the silences. Perhaps because of this, it’s one of the most frequented buildings by Parisians, who go there to reflect and to take lonely strolls.
In its four floors, some of the most emblematic works of the artist intermingle with others signed by his lover, Camille Claudel, who committed suicide for being rejected by the sculptor.
All of it, united with the beauty of the gardens that surround it, encouraged the LancÃ´me’s executives to elect this museum as structure for the presentation of the new campaign of the TrÃ©sor fragrance and its new image, the English actress Kate Winslet, who substitutes InÃ©s Sastre. The Spanish model and actress will endure being spokeswoman of some make-up products and of treatment of the French brand, but it will be Winslet who’s going to put her voice and face into one of the world’s most sold fragrances of the brand.
When Kate Winslet appeared in the fancy staircase that leads to the back side of the Rodin building, the dozens of the invited people to the dinner were already settled down at their tables, protected by an impressive crystal tent. Everybody stood up with great ovation greeting the new ambassador, who arrived wearing a tight black dress showing some cleavage.
These days Kate Winslet has nothing to do with that chubby girl from Titanic, the movie which made her famous along with Leonardo DiCaprio. At 31 years old, today she is one of the most respected of the business, the most intelligent, best actress and, above all, the humblest.
The new campaign, which was filmed this spring in Paris under the direction of the magnificent Peter Lindberg, affected everybody present leaving them very emotional. This ad will be, without a doubt, one of the most striking TV ads of next autumn.
When the party ended, I could approach Lindberg to ask him about his experience of shooting with Kate Winslet for LancÃ´me. I asked him for a description of the English woman and he told me: “Kate is everything that means to be simple and real”. While leaving the Rodin Museum, around 12:00 am, I noticed the presence of some boards at the entrance, about all the ones who had been invited could write their own idea on what love is. In the superior side of one of them, I read: “Love are my children and my husband”. It signed Kate Winslet.
Source: Yo Dona – NotÃcias Kate Winslet
Translation: myself, Roberta