This is Kate Winslet’s first ad for St. John Knits, the first apparel brand the actress has ever signed on to shill for. “I have worn several of their pieces over the years,” says Winslet. The shoot took place at an old movie theater in New Jersey. “They want to keep it looking like me and not have it look like me pretending to be a model wearing these clothes,” explains Winslet. “I’m obviously not a model. I’m not the size of a model. I don’t have the face of a model or the shape of a model.”